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Uniware Appoints Eliot Sanders-Jones as Head of Sales and Marketing to Drive Global Expansion

Uniware, a leading provider of point-of-sale software solutions, is thrilled to announce the appointment of Eliot Sanders-Jones as the new Head of Sales and Marketing.

Eliot's appointment comes after a highly successful 3-month contract with the company, during which he showcased his exceptional capabilities. In his new role, Eliot will lead the Sales and Marketing team, spearheading the development of global reseller strategies, driving lead generation efforts, and optimising client retention initiatives. Additionally, he will be responsible for forging new partnership alliances and expanding Uniware's already robust contract catering relationships.

With a remarkable 25 years of experience in the software industry, Eliot brings a wealth of expertise in navigating different company growth stages, from start-ups to established multinationals. After spending 18 years in New Zealand, he is returning to his hometown of London to join Uniware Systems, a renowned player in the industry.

Prior to his appointment at Uniware, Eliot served as the Sales and Strategic Partnerships Manager at Argus Tracking, a government supplier specialising in Telematics software. During his five-year tenure at Argus Tracking, Eliot demonstrated exceptional leadership skills and achieved remarkable results. He successfully doubled the company's presence in the public sector and established strong relationships with globally recognised brands.

By implementing innovative sales strategies, introducing captivating presentation methods, ensuring client retention, and enhancing branding and communications, Eliot achieved an impressive year-on-year growth rate of 20%.

Alex Head, General Manager of Uniware, expressed his enthusiasm about Eliot's appointment, stating, "We are truly delighted to welcome Eliot to the Uniware management team. His appointment further strengthens our ambitious growth plans and signifies our commitment to building a stronger brand presence in the UK and internationally. Eliot's extensive experience in scale-up firms will prove invaluable as we enter a new stage of growth. We eagerly look forward to welcoming Eliot to Uniware and the wider Vesta Software family."

Eliot Sanders-Jones shared his excitement about joining Uniware, stating, "I am thrilled to be joining the leadership team at Uniware at such an exciting time. I am eager to drive forward the company's growth plans and be part of one of the leading point-of-sale software companies in the UK."

Eliot Sanders-Jones's appointment will bring invaluable expertise and contribute to the company's continued success and expansion in the global market.

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